Simple Google SEO Guide

Search engine optimization or SEO sounds complex to business owners who may be aware of its importance but who lack the skills to implement it. While SEO generally boosts rankings in major search engines, its main targets are the top rankings of search results pages of Google, the world’s leading search engine. By following a Google SEO guide, small businesses are able to compete online with companies that are armed with sizable marketing budgets.

Basic Google SEO guide

Determine targeted keywords: Keywords are phrases which Internet users type in search fields to look for web pages containing products, services or information they need. A web page containing popular keywords in a particular industry is a good foundation for SEO. These are determined through a process of brainstorming, research, analysis and testing.

Optimize website: Use the targeted keywords in various parts of a web page: title, meta description, H1, text content, Alt image attributes, text accompanying video, and page URL. Use simple text in the URL of each page and rename pages where necessary. Boost local search results by adding essential business information such as the company name, address and phone number at the footer of every page. Insert no-follow commands for links that are not intended for indexing. A robots.txt file also guides search crawlers to pages for indexing.

Submit website to directories: Site directories such as Google Places are good sources of local traffic. These drive Internet users to a website and to the doorsteps of a bricks and mortar establishment. Submission of website details at these online directories is free. As a rule of thumb, consistency in business information appearing across online directories influences visibility in Google local search results. Conduct an online search of industry-specific directories and add the website to all of these.

Submit sitemap: A sitemap in XML format shows Google search crawlers all the pages of a website, and enables crawling and indexing. Create a sitemap and submit it to Google Webmaster Central.

Create inbound links: Popularity is a major factor in search results and it is best indicated by the number of sites linked to a web page. The source of a site’s links is important; exchange links only with relevant websites. Social networks such as Facebook and Twitter, blogs and forums also provide good sources of inbound links. Integrate social networks with a website and leave appropriate comments containing links at blogs and discussion threads.

Google’s formula for ranking web pages is known as a search algorithm which considers and calculates hundreds of factors known only to Google’s search engineers. Due to changing Internet behaviour and technology, the algorithm continues to experience modifications making SEO a constant challenge for business owners. The right SEO service is backed by years of SEO study and experience, and stays updated on the latest trends, making it the ideal Google SEO guide for small business.

Small business SEO requires the implementation of specialized strategies if they are to compete with bigger competitors. The team at Touchdown Internet Marketing are experts in the field and offer, for a very limited time, a free downloadable report on website optimization.

Google SEO and Pagerank – All Links Aren’t Created Equal

With Google’s increased popularity and gain in Organic Search market share, it is increasingly more important for web site owners to become better familiarized with the way Google works and how they gauge certain elements to determine a website’s ranking. In the initial Google PageRank patent submission, there was a heavy emphasis on links; this has since changed drastically from the initial PageRank algorithm. Many expert Google SEO professionals have concluded that it no longer is useful to create links to a site, if that link doesn’t have a title related to the destination site. Let us explain further.

Initially, the web was a web of links tying everything together. With this quickly came Black Hat SEO practices that took advantage of certain sites and their easily fooled submission pages to create mass link campaigns that created duplicate links on different web sites. Initially a web site gauged by the original Google PageRank algorithm, would have ranked a page very highly.

It is estimated that Google now calculates the following about every link back to a site:

1. Originating website topic – refers to a link that for example, links to your site about computers, but originates on a completely unrelated website whose topic is about cooking.

2. Originating website link title content – refers to the general topic of the originating site in relationship to the site where the link is pointing. Again, keeping links to your site, in similar topic sites is very important.

3. Originating website ranking – the originating PageRank must be higher that the receiving website in order to maximize the value of the link.

4. Originating website status – refers to whether or not the site were the link originates has been tagged as black-hat or otherwise penalized for pursuing non-standard methods by Google.

If you create lots of links from bad sites to your web site, it will actually cause a devaluation of your website rankings. Do NOT be fooled by companies who claim to provide high PR links for pennies, the truth is, that by everyone’s estimation in the SEO arena, Google has already or is building a provision in their PageRank to account for this type of practices.

Keep your links clean, from clean sources, and you will get great results.

Visit our main site where you can find help on a variety of different topics from computer hardware, overclocking, tweaks to web design, and SEO.

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Google’s Web Positioning

The Keys of the Google web positioning can be reduced to about 3. Each factor should be given special attention.

1. The content of your website

In the link that incorporates this title extending some basic details to create a website, and this is properly indexed by search engines according to the guidelines for webmasters that Google publishes on its corporate site in Spanish.

Some aspects of these contents are to be cared with special attention and sometimes tedious process requiring encryption routine that ends up being a problem of time and efficiency as our website grows.

In addition, our website has to grow continuously with relevant enterprise content because search engines continue to index your site regularly, finding new pages and to reclassify a mutual benefit. Your first step is to obtain a qualified public interest in their products and services and we need to constantly renew and expand its contents.

Choose a good web content management (CMS) to simplify the administration of your website. A professional Web developer will design a friendly website to search engines and to provide continuous updating and indexed by robots called spiders of different search engines like Google, Yahoo or Live Search (robot or simply Bots).

2. The PageRank of your website Page Rank is an exclusive technology of Google in charge of measuring the importance of a website based on the number of address to your link page or point to your website.

How is the Google PageRank?

The formula works well if we get the largest possible number of pages having a link that points to our website.

PageRank is achieved after obtaining inbound links (links). Google believes that site which ranks between 5 and 7 is an excellent PR.

How can I find the PageRank for a website in Google? If you have the Google toolbar installed in your browser, the numerical value from 0 to 10 is shown to bring your mouse cursor to the bar on the Google PageRank legend.

If you have Google toolbar installed on your browser and can not view PageRank, enable the advanced features of the bar (also known as Toolbar), or reinstall the software and enable advanced features at this time.

Now to install the GOOGLE BAR, go to the specific Web page to download the Google Spain installer (there is a version for Internet Explorer and Firefox to work well under Windows and Apple Mac OS X version that Google detects specific needs and leads directly to it automatically), follow the instructions (probably have to restart your Web browser) to install and enable the advanced options.

A good SEO consultant can help you to get Internet links in quality directories and other Websites and Blogs relevant to your subject and help you develop a professional and lasting strategy to improve its ranking in Google in an effective manner.

See our Services Google SEO (natural position on Google).

3. Other important factors.

— The age of a domain name

— The relevance of the domain name for searches of our interest

— The current number of pages exists to make competition with our interests.

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